Trusted Leadership Experience From:
Commercial organizations today are under pressure to deliver profitable growth in increasingly complex, margin-sensitive environments.
Customers are more sophisticated.
Margins are tighter.
Promotional effectiveness matters more.
Pricing decisions carry greater risk.
And organizations can no longer afford disconnected commercial decision-making.
Success now requires a higher level of financial capability.
Built by Someone Who Has Actually Led the Business.
After more than 20 years leading commercial organizations inside Fortune 100 companies including Procter & Gamble and Duracell, Jenny Cupps founded Breakthrough Consulting Group to solve a challenge she experienced firsthand:
Most organizations do not have a strategy problem.
They have a capability and alignment problem.
Jenny has led billion-dollar businesses, Sales and commercial organizations, executive workshops, and cross-functional transformations where profitability, execution, and growth mattered.
Today, she helps commercial organizations strengthen financial capability, improve decision-making, and build teams that drive more profitable growth.
Her workshops have generated multimillion-dollar business impact through stronger commercial thinking and better business decisions.
Founder, Breakthrough Consulting Group
Most Commercial Organizations Are Misaligned Around Profitability.
Sales pushes volume.
Finance protects margin.
Marketing invests in growth.
Operations drives execution.
Each function is optimizing for something different.
And when organizations are not operating from the same financial lens, the result is:
slower decision-making
siloed priorities
inefficient investments
diluted profitability
missed growth opportunities
Profitable growth doesn’t happen by accident.
It happens when organizations understand how value is created — and how every decision impacts profit.
And if teams cannot clearly articulate how their decisions impact pricing, mix, trade investment, profitability, and long-term business health, organizations lose money. The result is margin leakage, slower execution, and missed profitable growth opportunities.
This training helped establish a common language for our commercial teams and an opportunity to apply that language to real business challenges we’re facing.”
"
Senior Director, Marketing, Global CPG Organization
Why Leaders Choose Breakthrough Consulting Group
Built for Cross-Functional Alignment
Programs bring Sales, Marketing, Finance, Operations, and leadership teams together around a shared financial lens.
Practical, Not Theoretical
Programs are built around real business decisions, commercial realities, and the challenges teams are actively navigating today.
Executive Leadership Experience
Led by someone who has run billion-dollar businesses and commercial organizations — not just advised them from the outside.
Built to Change Behavior
Immersive workshops help teams apply concepts in real time so the learning actually sticks.
Customized to the Organization
Every engagement is tailored to the organization’s business model, goals, and capability gaps.
She built a program based on our needs that was not an off-the-shelf program. It truly addressed our concerns and led to immediate improvement.”
Finance Executive, Global CPG Organization
our philosophy
PowerPoint Slides Alone Do Not Change Organizational Behavior.
People change how they think by applying new ideas together in real business situations.
Breakthrough Consulting Group designs immersive capability experiences that strengthen business judgment, financial confidence, enterprise thinking, and strategic decision-making — so organizations move faster and operate more effectively together.
That’s how capability becomes a growth lever.
What This Looks Like Inside an Organization
During a recent engagement with a global CPG organization, over 130 leaders across Sales, Marketing, Finance, Operations, and R&D worked through real business challenges together.
Following the engagement, teams shifted pricing conversations, trade investment decisions, and retailer negotiations to focus more directly on profitability and long-term business performance — not volume alone.
Within three months, the company delivered its strongest quarterly performance in three years — exceeding all core business metrics simultaneously.
Participants identified multi-million-dollar opportunities tied to:
- pricing strategy
- trade investment
- portfolio optimization
- promotion effectiveness
- profitability improvement
That’s the type of transformation Breakthrough Consulting Group is designed to create.
How We Help Commercial Organizations Strengthen Capability
Support for senior leaders navigating organizational transformation, capability acceleration, strategic growth, and executive leadership development.
Executive Coaching & Strategic Advisory
Real Business Impact — Not Just Training Satisfaction
- stronger cross-functional alignment
- more financially grounded conversations
- improved strategic thinking
- smarter pricing and promotion decisions
- stronger Customer negotiations
- more disciplined commercial decision-making
98%
Increased Confidence
1,200+
Leaders Trained
Multi-Million
Dollar Impact
Immediate
BUSINESS APPLICATION
What Leaders & Teams Are Saying
Client names withheld where required due to confidentiality agreements common within CPG and enterprise commercial organizations.
“There is now a focus on profit amongst teams that had only considered volume as the goal.”
Finance Executive, Global consumer goods company
The impact of the program is better than any other program I've experienced in my career.”
Finance Executive, Global CPG Organization
You’re changing the way we’re operating as a commercial organization, not just leading the training and getting results.”
President, Global CPG Organization
This is by far the best professional development workshop I have attended. I learned more about financial acumen today than in any undergraduate or master’s class I have taken.”
Senior Business Analyst, Global CPG Organization
This really changed my perspective, as a business manager versus a salesperson.”
Sales Leader, Global consumer goods company
If I applied what I learned, the business impact I expect to create is: +$4.5MM.”
Senior Sales Leader, Global CPG Organization
Build the Capability Your Organization Needs to Deliver More Profitable Growth.
If your commercial organization is under pressure to improve profitability, strengthen alignment, accelerate decision-making, or create stronger ROI from commercial investments, we’d welcome the opportunity to learn more about your goals.
